my approach

Developing this ice cream packaging and branding has been an invaluable experience from beginning to end. The design thinking process is an analytic and creative process that engages a person in opportunities to experiment, create and prototype models, gather feedback, and redesign. It has increasingly emerged in recent decades as a powerful method to drive innovation in the pursuit of improvement. I used the five phases – empathise, define, ideate, prototype and test – to create a solution for my chosen product category. I discovered how this is also an iterative process, requiring the designer to continuously prototype, test, tweak, and repeat the cycle with the goal of getting closer to the solution. The final product features a fresh ice cream brand, equipped for launch with a full brand foundation, style guide and print-ready artwork.