maxim organics

a torrens university project.

By Grace Anne Bobadilla

______

the brief

Create an Instagram campaign for your client: Maxim Organics. After working on their other brand collateral in the previous assessments, you should now have a strong understanding of the look and feel of the brand, the target audience and the brand’s ethics and products.

The client would like their campaign to showcase their products, natural ingredients and brand mission in a colourful and playful way. They have supplied a mood board of the design direction they would like you to take. They love the handmade look, as they feel it connects to their organic and natural ingredients and adds a personalised touch. They would also like to use their own colour palette outlined in their ‘Style Sheet.’

At this stage, they require nine (9) jpeg tiles to start the creative direction of their Instagram feed. When placed together, the nine (9) tiles should tell a story and give the brand a visual voice as a campaign.

My approach

Having studied the brief, I began the design process with rigorous research and experimentation to create a solid foundation for my approach to this social media campaign. This led to the final designs where I utilised a mix of Illustrator, Photoshop and Lightroom to create the final 9 tiles for Maxim Organic’s Instagram feed. Each tile reflected the brand’s stance on clean, ethical business standards while showcasing a touch of playfulness through colours and mediums.